Why Xiaomi is One of My Favourite Technology Companies
Xiaomi, also known as Apple of China. It is a Chinese technology company known for providing flagship-grade specifications at affordable prices in their smartphones. In 2019, Xiaomi sold more than 120 million smartphone units. They also have a presence in other product categories. I have been using Xiaomi products from last three years. Here is my experience of using their products and the reason I think it is one of the best Technology company in the world.
Xiaomi is the 4th largest smartphone maker in the world and number one in India. India is a price-conscious economy, and people can’t afford to buy a thousand-dollar smartphone. Xiaomi’s sub-brand Redmi has solved this issue by offering great specs at $100-$250 price segment; as a result, many other smartphone makers started focusing on this price segment. These phones come with good functional design, mid-range specs, average camera performance and all other basic features required in any smartphone.
Other than specs, Xiaomi smartphones have good software experience with their MIUI skin on top of stock Android. Yeah, I know they tend to copy Apple a lot, but I believe it’s fine until what they are doing is satisfying their customers. MIUI comes with a good basic UI which is easy to use and have some unique features like dual apps, private space, app lock and theme store alongside all the industry-standard features. But, the most significant advantage of using an MIUI phone is its regular software update. Xiaomi releases a new version of its software every year and updates almost all smartphones released in last 3–4 years with it. MIUI isn’t without any flaws, one of the most prominent being advertisements in various UI elements. People have been complaining about it for a long time, and finally, Xiaomi decided to ditch the ads in favour of more seamless user-experience.
Xiaomi is also known for making headlines with its smartphone launches. Their MI Mix lineup of phones are known for their unique designs. With the MI Mix 1, Xiaomi was first to start the bezel-less trend. Recently, they showed a video of their upcoming foldable smartphone with first double hinge design. They are also known for their unique marketing stunts. When they first launched in India in 2014 with their Mi 3 smartphone, they started the new trend of online-only products. Also, the phone was available only through flash sales.
Not just a Smartphone Brand
Xiaomi is not a typical smartphone maker; they make a lot of products other than the smartphones, which make them unique. They make a lot of smartphone accessories like smart bands, earphones etc. They also make intelligent home gadgets, TVs, shoes, washing machine, vacuum cleaner, lamp, mouse, trimmer and many more. All these products are also affordable and have high quality. Xiaomi launches these products either through its brands like Mi, Redmi or through some of its investment portfolio companies like Mija, Amazefit. With all these, Xiaomi is trying to become an integral part of their customers’ lives and has become a household name.
I am someone who loves technology and follows it quite extensively. I am currently using Mi band 4, Redmi airdots, Mi trimmer, Mi luggage, Mi TV and Mi Water Purifier, and my experience from using these products is quite good. Being a product manager, seeing a company making a difference through its unique products, excellent marketing strategy, and good customer support is quite inspiring.
I hope like this story. Visit my blog for more such stories.